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Build it right from the start

Build it right from the start

Automotive digital transacting has exploded over the last year.  April 2021 sales doubled over April 2020 and we are forecasting an estimated 17.1 SAAR!  Research shows over 70% of buyers would prefer

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Incentives Playbook

The New Incentive Playbook

As COVID-19 restrictions continue, automotive retailing is experiencing guarded consumer activity that has manifested itself in avoiding dealerships – whether shopping, taking test drives or processing paperwork on site. During

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Does Inventory Drive Incentives?

Does Inventory Drive Incentives?

Since March, automotive manufacturing and retail have experienced trickle-down effects which are causing a conflict between inventory levels and incentives.  What offers will keep the industry stimulated, attract buyers and

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April OEM & Dealer Incentive Playbook

April OEM & Dealer Incentive Playbook

As the COVID-19 restrictions continue, automotive retailing is experiencing guarded consumer activity that has manifested itself in avoiding shopping at dealerships, taking test drives and processing paperwork on site. During

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Digital Publishing Trend

Digital publishing trend

We’ve all heard “necessity is the mother of invention” and with automotive retailing the need was to transact almost completely online during the COVID-19 pandemic.  At the pandemic’s height, consumers

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